Regardless of whether you’re seeking fame and fortune or just a laugh between friends, the editing techniques that help content go viral are worth taking note of. Below we introduce a simple yet effective editing technique that features in some of the hottest content online—the addition of text and graphics to videos and pictures. This technique has helped instructional videos, memes, and documentaries get noticed.
A great instructional video is centered on advice that keeps audiences coming back for more. The addition of text to these videos is paramount—key terms, names, and instructions are easy to miss when not spelled out on the screen. Jennifer Im’s wildly successful “Clothes Encounters,” an online fashion show, is one such series that makes clever use of text and graphics. When flaunting new gear, Jennifer is careful to include the names of clothing types, brands, and stores in her videos so that her audience knows where to hunt for the latest fashions. Take it from Jennifer—be sure to add subtitles so that the key points aren’t lost on your viewers, whether your audience is a vast online following or fellow classmates watching a video presentation.
Internet Memes – Subtitle Humor
We can always use a little extra laughter. In the Internet era, sharing a “meme” is one of the easiest ways to put a smile on a friend’s face. An Internet “meme” is an idea or action widely spread and mimicked online. Some of the most popular memes are pictures with comments added. For example, the “SOON” meme features images of people and animals poised to unleash vengeance, with the word “SOON” written on top. The addition of text to these pictures is key—text provides the punch line that cracks us up every time. Caught your friend in an awkward pose? Add text to your Facebook pictures and share.
Thanks to the Internet, amateur documentary and filmmakers are beginning to challenge the dominance of more traditional media outlets. The story of Vice Magazine best illustrates this trend. Vice’s online documentaries feature amateurish, gonzo journalism and a focus on edgy topics and youth culture. Vice’s cooler-than-thou hipster aura might not be everyone’s cup of tea, but you can’t argue with success—the company’s massive online following has made it the envy of traditional media giants and moguls from CNN to Rupert Murdoch. Vice’s documentaries are low-tech, generally featuring a single effect—the addition of text for foreign language subtitling and labeling. Text brings clarity and a sense of professionalism to the otherwise amateurish videos that Vice’s online empire is built upon. In the end, it’s compelling stories that make great documentaries, not high-tech gimmicks. If you’ve got a great idea or story, why not get it on video, add a bit of text, and share with the world?
What Are You Waiting For?
If you have insight that appeals to a wide audience, the wit to launch the next big meme, or the vision to create a fascinating documentary, then all you’re missing is a camera and the right software. Even if you don’t crave Internet stardom, add text to Facebook pictures and get some laughs from friends, write labels into your family videos, or include text in pictures and videos for teaching and presentations. For those who are not professional filmmakers, simple, user-friendly software that allows text and graphics to be added to video is essential. Kdan Mobile’s Write-on Video is the tool for the job. Write-on Video helps you to annotate photos and videos with built-in stamps, freehand writing, text boxes and audio clips. This app is perfect for creating and sharing interactive videos on Youtube and Facebook.
Check out Kdan’s Valentine’s Day video below, annotated by Write-on Video.