eLearning has become one of the most effective study methods for people around the world thanks to the development of 4G and 5G internet over the past decade or so.
The eLearning market surpassed $200 billion in 2019 and is expected to grow at a CAGR of 8% in the next six years (2020-2026). It’s a booming market that will define the future of work for people engaged in constant skill development.
The use of video in eLearning is at its peak. Almost every eLearning channel on the web leverages the power of video to spread knowledge. Udemy, a platform with online video courses, educates more than 7 million students via videos!
Here is a comprehensive guide on why and how to use video in eLearning:
Why Should You Use Video in eLearning?
A picture is worth a thousand words, and a video can be much more than that. Harnessing the power of video lets you represent your content in a much better way.
1. Capture Attention
“When you surf online, the video ad is the first thing that captures your attention, isn’t it? Well, this is the best thing about visual content. With a super interactive video, you can easily capture user attention and can glue them to your educational videos for a longer time.” – Milosz Krasiński, managing director at web consulting company chillifruit.com
2. Keep the Learners Engaged
Videos are not just about providing users with relevant content. The way you present it matters a lot as well. If you’re making a video about the cost to develop an app, it’s best to use on-screen graphics and pictures to paint a picture in the minds of users along with verbal explanation. This increases user engagement by making them curious about what you bring to the table.
3. Video Can Enhance Your Memory and Improve Retention
Fun marketing video fact: viewers retain 95% of a message when they watch it in a video, compared to 10% when reading in text, according to WordStream. Videos create an engaging learning experience. This is the reason why video is a great way to engage and educate the audience online.
4. A Better Way to Demonstrate
When it comes to learning by doing, it can be a bit challenging to grasp key concepts if you are learning with audio alone. A video lecture, therefore, demonstrates how things are done practically.
Videos also contain simulations. Tutors can create simulations for different lessons and incorporate them into video lectures. This will help your students connect to the subject matter and simplify your process of explaining big ideas by condensing them into succinct visual pieces.
“For example, if you are learning to make something crafty, a video can provide you with a much better learning experience than the audio or written material. Through a video, one can express themselves in a better way.” – Lukasz Zelezny, International SEO consultant at zelezny.uk
How Can You Use Videos in eLearning?
You should also get familiar with designing videos and online courses in an engaging way. Here are tips on how to add value to a user’s learning process by leveraging the eLearning videos method:
Short Videos are Potential Magnets
Statistics suggest that videos less than 2 minutes long get the best engagement. Big topics should be broken down into smaller 2-minute-or-less segments or you risk losing your viewer’s attention. The only way to tell a longer story is to make every part strong on its own. The same works for educational videos.
“To keep your users stick to the video, add some interesting content to it. For instance, you can add short quizzes for users, explain topics in a nutshell, ask for user feedback, take live questions, and many more as per your preference.”
Dima Suponau, CEO & Founder of numberforliveperson.com
Keep the File Size of Videos at a Minimum
Slow videos resulting from oversized files are a source of frustration. It only takes a few seconds of additional load time to lose a user’s attention.
Quick load times will keep users engaged with your eLearning platform for a longer time. You can use various video-editing software available online or from the App Store. A compressor also helps to reduce the size of videos.
Make Lessons Clearer with Transcripts
Some of your viewers may not be as comfortable speaking English or have difficulty hearing; and some of them may not have headphones to listen closely to your videos. Help them understand your videos in a better way with transcripts for your videos. This helps them pick up on every detail that you’re sharing.
Added Benefits of Using Videos in eLearning
A well-organized script and perfect shooting technique can make eLearning more effective. Using videos in eLearning helps learners in the the following ways::
Provide Information in a Nutshell
The biggest advantage of learning via video is the amount of time saved. Videos say in seconds or minutes what traditional textbooks can take entire chapters to explain. It will save your students‘ time while making the concept clear.
Storytelling Enhances Learning
“Using videos, you can easily convey your message via storytelling. Linking an educational concept with a story makes it easy to store and retain in mind. So, in videos, you can embed stories to link the concepts.”
Johan Hajji, CEO & Founder of Upperkey
Express Yourself in a More Dynamic Way
Unlike textbooks, where everything is written in the same tone, videos can help you showcase your knowledge using your full range of emotion via gestures and voice inflection.
A learning process in modern conditions requires both entertaining and engaging eLearning videos. I hope this article was useful enough to show plenty of benefits by using video to educate your audience. Thus, if you are interested in creating productive and engaging videos, make sure to check our Creative Store.
Also published on Medium.